This project is a part of a collaborative campaign between Mic, GE Electrics and QuizUp called Brain.Mic. The campaign includes the launch of a science-focused section on Mic, an interactive quiz and a brand new category on QuizUp called "Battle of the Brains." I created the branding and related assets for multiple devices.

The campaign won a Digiday award for Best Publishing Innovation in Advertising in March 2015.




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